MEET ELIJAH DAVIS

Man with Blue Sweater

Goals:

  • Find a quick and reliable way to book his next trip within budget

  • Find a place that has good amenities for the price

  • Find transportation options within the area

Frustrations:

  • Long process to book a hotel stay

  • Busy work schedule preventing time to work out the details

  • Worried about a poor hotel stay in the city

 

Problem Statement

Elijah Davis needs a way to quickly and easily book his hotel stay because it takes too much time and effort searching online and making comparisons to find the best value for the price.

 
 
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MVP

Raising the Bar

 
 
 
 
 

PROTOTYPE

InVision

InVision provides a great way to practically test the MVP before building a fully functioning product. It’s the final test before any release.

Users were able to tap, swipe, and hold the phone in their hands as if they were actually using a real application. This is valuable for understanding how our users will be interacting with the application in the future.

 

PROJECTS

Some pros and cons were found through this final test.

Pros were the layout, easy and intuitive navigation, the “Favorite” feature for viewing hotels at a later time for booking.

Cons included suggesting better terminology for ‘Booked Stays’ and forgetting the Swiping feature.

A lot of the interviewees proposed additional feature suggestions that they found would be a nice addition or helpful for easier use of the application. This insight gave me a better idea for future releases of this product and how the experience can be made more impactful for the user while also standing out further from the competitors.