World's best cup of coffee!
"You did it! Congratulations! World's best cup of coffee! Great job, everybody! It's great to be here."
You may have recognized that line known famously from a man dressed up in an elf costume. Bursting through the shop's front door, shouting with joy to share in celebrating the success of the local business only to see that he is the only one sharing in this excitement. Mirrored in the real world, we see cars lined up around the corner of every Starbucks upon the arrival of 2018's new Holiday cups, sharing in excitement that Christmas is around the corner and what better way to celebrate than to grab a cup of cheer in the early morning?
As one of the largest coffee corporations worldwide, Starbucks chose to distinguish itself from competitors through a feeling of connection.
Mission Statement "To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time."
While the primary focus of Starbucks is to provide quality coffee, their secondary focus is to inspire and nurture.
The duty of making Starbucks a nurturing and inspirational environment comes with the challenge of finding what will evoke such an emotion within people. What is it that Starbucks can provide that your Mr. Coffeepot on your kitchen counter at home cannot? With the blatant approach of the winter season, the ingenious idea of stirring up some holiday cheer seemed to be way to bring in customers.
Beginning in 1997, Starbucks began the tradition of the annual Holiday cups. The design was made to reflect the spirit of celebration and joy, creating an atmosphere that draws people together.
Here's a clip of the 20 years of holiday cheer:
The creation of the holiday cups became an intrinsic motivator for people to visit Starbucks for their morning Cup of Joe, joining in with with caffeinated senses, getting people in the holiday spirit added to their experience. One might even argue it became an extrinsic motivator for leaving the comfort of one's home while it's begun to snow outside.
You need to put on a pair of pants and trudge through the wintry cold streets before you can enjoy a cup of Starbuck's holiday coffee.
Regardless of the reasons and motivations behind Starbuck's introduction to the holiday cups, one thing is for sure: Starbucks knows how to inspire and nurture the human spirit by showing a little holiday cheer.
Company Information. Retrieved from https://www.starbucks.com/about-us/company-information
McGrath, M. (2018, June 6). The Largest Restaurant Companies In The World 2018: McDonald's And Starbucks At Top Of Food Chain. Retrieved from https://www.forbes.com/sites/maggiemcgrath/2018/06/06/the-largest-restaurant-companies-in-the-world-2018-mcdonalds-and-starbucks-at-top-of-food-chain/#280228d66fd1